Apollo Tyres leads as a new Sponsor of Indian Cricket Team

Apollo Tyres has replaced Dream11 as the sponsor of the Indian team's jersey until March 2028. The Board of Control for Cricket in India (BCCI) announced this in a press release. The Apollo Tyres logo will be seen on the jerseys of the Indian men's and women's teams.

The BCCI terminated its contract with Dream11 after banning online gaming. Media reports suggest that Apollo Tyres will pay Rs 4.5 crore to the BCCI for each bilateral match. Dream11 had earlier paid Rs 4 crore to the cricket board. The deal is worth Rs 579 crore for two and a half years which is higher than the Rs 358 crore paid by the previous Dream11 team. The deal includes 121 bilateral matches and 21 ICC matches.

The partnership between the two sides will give significant visibility to the company with the name on the jersey of the Indian team. The Indian team is playing without a sponsor in the ongoing Men's Asia Cup while the women's team is also playing a three-match ODI series against Australia without a sponsor.

The BCCI said in a statement, The Board of Control for Cricket in India (BCCI) today announced a landmark partnership with Apollo Tyres, a leader in the global tyre industry, as the new lead Sponsor of Team India. This marks Apollo Tyres' first-ever foray into India cricket, a strategic move to align with a sport that resonates deeply with the nation.

The new partnership, secured after a rigorous bidding process, represents a substantial increase in sponsorship value, signifying the immense and growing commercial appeal of Indian cricket.

The agreement spans two and a half years concluding in March 2028. Under the terms of the deal, the Apollo Tyres logo will be featured on the jerseys of the Indian men's and women's national teams across all formats. This partnership succeeds the previous sponsorship held by Dream11.

For Apollo Tyres, the sponsorship is a powerful platform to connect with a diverse and passionate audience. The company, known for its commitment of performance and safety, sees a natural synergy between its brand values and the attributes of a world-class cricket team. The company markets its products under its two global brands – Apollo and Vredestein and its products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets.

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BCCI announces Apollo Tyres as new lead Sponsor of Team India.

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